About the Book

I have been working on this book for almost a decade through my teaching, research and own musical development.  This book will be unique among existing books with its strong focus on social science theory, cultural studies and historical analysis.  At the same time this will be written and formatted in a popular style that will appeal to a broad range of audiences.

Click Here for Book’s Table of Contents

The following pix summarize the book’s content and approach.

Slide1I am actively researching and writing the content for this book.  I am aiming at a broad audience of music fans and people who are interested in the social and technological changes that took place between 1955 and 1975.

Slide2In order to stand-out from the 100’s of other books written about this topic I am able to emphasize a solid grounding in social science, music and journalism.  I also have worked hard for a decade creating websites and BLOGs that position me as a leading thinker about the sixties music.

Slide3I have been a dedicated fan and musician since the mid-sixties.  In addition I began conducting scholarly research on music and society 15 years ago.  I included music in various ways while teaching social problems and social change at North Carolina State University.  For this book I also will review and summarize relevant insights from the 100’s of books and scholarly articles.  I also am working to set up interviews with key living legends – mainly musicians who were active at the times and places covered by this book.

jerry_WatchingHow Book Will Be Conceptualized and Organized

This book takes and interdisciplinary, historical approach that places the development and diffusion of Rock music into a larger context of social and technological change. The book recognizes Rock music as an amalgam of various earlier musical styles that blended together in key communities.  These communities were the sources of talent, technology and tolerance that are vital for any artistic endeavor to develop and flourish.  The following charts show the ways in which the various parts of this book are related.

Slide4Rock and Roll music exploded into society during the mid-fifties due to a number of factors.  The musical style traces its heritage to the genres listed above (with the blues and rockabilly having the most direct and important influence.)

Slide8

The cultural meanings and social implications of rock music are a direct reflection of and causal influence on the various social and technological changes listed above.

 Slide7

The geographic development and diffusion of rock music took place within several sets of creative communities.  The book examines the ones listed above in great detail – using demographic data, social histories and interviews from people who were there.  Many of the books and articles written about this subject incorporate considerable information about the culture of these major areas.

Slide10Music has always reflected the social and technological trends of the times.  The above chart focuses on how rock music played important social functions that were closely related with a host of emerging social and technological trends.

Slide9This book is able to significantly add to our understanding of how rock music and society have shaped each other by applying three social science theories.

Slide5This book concludes by showing how music splintered into many sub-genres (some of which are still popular.)   One key lesson I learned from my years of teaching was that rock music is a form of cultural capital that connects the generations.

Tom in 2004

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